January 17, 2020

Number of visitors to Japan

Foreign visitors to Japan declined year on year for the 2nd consecutive month.

Published monthly by the Japan National Tourism Organization(JNTO). Updated till the month of December 2019 (published on January 17th, 2019).

Recent data trend

In November 2019, the number of visitors to Japan fell by 0.4% year on year (YoY), for the second consecutive month in YoY decline. The massive decline in visitors from South Korea, -65.1% YoY was a significant drag to the overall number of visitors. Visitors from South Korea accounts for 20 to 25% of the overall number of visitors, although they tend to stay for a shorter duration. When we exclude Korean visitors from the total, we see that foreign visitors to Japan are maintaining double-dig...

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Brief Overview

“Number of visitors to Japan” is published by the Japan National Tourism Organization (JNTO). This number includes all foreign visitors to Japan except foreign residents in Japan and crew members.

Tourism from abroad is one of the few promising businesses in Japan. Foreign visitors to Japan doubled in the last decade and reached 10 million people for the first time in 2013, led by an increase of Asian visitors. In 2008, the Japanese government has set up the Japan Tourism Agency and set the initial goal to increase foreign visitors to 20 million in 2020. In 2016, having met the 20 million target, the government has revised up its target to 40 million by 2020 and to 60 million by 2030.

For more detail, see our report on foreign visitors to Japan

For more information, visit the official government page (Japanese only)

Foreign Visitors-Quarterly and Inbound Tourism Spending-Quarterly are published by Japan Tourism Agency as part of their Consumption Trend Survey for Foreigners visiting Japan. The main aim of the survey is to determine the actual consumption status of Inbound travellers from various countries. The methodology involves interviews with researchers at major Air and Sea Ports.

Note: The seasonally adjusted series for Foreign Visitors to Japan-Total, Asia, China, Korea, Taiwan are calculated by us. Method of seasonal adjustment: US Census Bureau X-13 ARIMA seasonal adjustment program was used. Transform Logarithmic transformation. Automatic outliers: Additive, level shift, temporary change and seasonal. ARIMA model: TRAMO Auto.

For more information, visit the official government page

Next release date:  February 19th, 2020

Foreign Visitors-Quarterly

Inbound Tourism Spending-Quarterly

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