Number of visitors to Japan

Foreign visitors to Japan increase by 23.9% year on year in April 2017.

Published monthly by the Japan National Tourism Organization(JNTO). Updated till the month of April 2017 (published on May 19th, 2017).

Recent data trend

According to the data published by JNTO, 2.6 million foreign tourists arrived in Japan in April 2017, a 23.9% increase from a year ago. The total number of tourists arrived in April is the highest on record before a seasonal adjustment. After a seasonal adjustment, it is the second highest after January 2017. 

Number of visitors arriving from Korea was the highest by country at 0.5 million which is an increase of 56.8% YoY. The second highest number of tourists arrived from China-0.50 million, up by only 2.7% YoY. These two countries together accounted for 42% of total foreign visitors to Japan. Visitors from Taiwan and Hong-Kong rose by 7.6% and 64.6% YoY respectively. Overall, we notice a pick up in the growth of arrival of foreign tourists for the last two months.

The Japanese government has a target for overseas tourists to grow to 40 million by 2020 when Tokyo hosts the Olympic Games. It requires an average growth of 19% per year for the next 4 years.

Brief Overview

“Number of visitors to Japan” is published by the Japan National Tourism Organization (JNTO).This number includes all foreign visitors to Japan except foreign residents in Japan and crew members.

Tourism from abroad is one of the few promising businesses in Japan. Foreign visitors to Japan doubled in last decade and reached 10 million people for the first time in 2013, led by increase of Asian visitors. In 2008, the Japanese government has set up Japan Tourism Agency and set the initial goal to increase foreign visitors to 20 million in 2020. In 2016, having met the 20 million target, the government has revised up its target to 40 million by 2020 and to 60 million by 2030.

For more information, visit the official government page (Japanese only)

Foreign Visitors-Quarterly and Inbound Tourism Spending-Quarterly are published by Japan Tourism Agency as part of their Consumption Trend Survey for Foreigners visiting Japan. The main aim of the survey is to determine the actual consumption status of Inbound travelers from various countries. The methodology involves interviews by researchers at major Air and Sea ports.

Note: The seasonally adjusted series for Foreign Visitors to Japan-Total, Asia, China, Korea, Taiwan are calculated by us. Method of seasonal adjustment: US Census Bureau X-13 ARIMA seasonal adjustment program was used. Transform: Logarithmic transformation. Automatic outliers: Additive, level shift, temporary change and seasonal. ARIMA model: TRAMO Auto.

For more information, visit the official government page

Next release date: June 19th, 2017

Foreign Visitors-Quarterly

Inbound Tourism Spending-Quarterly

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