Published monthly by the Japan National Tourism Organization(JNTO). Updated till the month of December 2016 (published on January 17th, 2017).
Recent data trend
In December 2016, the total monthly foreign visitors to Japan was 2.05 million, an increase of 15.7% on a year on year basis. As a whole in 2016, 24 million people visited Japan which is a record high for the country.
South Korea surpassed China as the source of largest number of visitors by country to Japan at 0.49 million, whereas visitors from China fell to 0.42 million. Along with Taiwan at 0.27 million and HK at 0.18 million visitors to Japan, the four countries accounted for 67.8% of all foreign visitors in December 2016.
Even though a high number of people visited the country, spending by tourists fell in the last quarter mainly due to low spending by Chinese visitors.
It seems that the peak of the acceleration in inbound tourism has already passed and the growth onward may slower. The Japanese government is strengthening its effort to present Japan as a potential tourism destination through providing translations in English to the tourists and free wi-fi in public areas to maintain the excitement in the inbound tourism. The Japanese government has a target for overseas tourists to grow to 40 million by 2020 when Tokyo hosts the Olympic Games. It requires an average growth of 19% per year for the next 4 years.
“Number of visitors to Japan” is published by the Japan National Tourism Organization (JNTO).This number includes all foreign visitors to Japan except foreign residents in Japan and crew members.
Tourism from abroad is one of the few promising businesses in Japan. Foreign visitors to Japan doubled in last decade and reached 10 million people for the first time in 2013, led by increase of Asian visitors. In 2008, the Japanese government has set up Japan Tourism Agency and set the initial goal to increase foreign visitors to 20 million in 2020. In 2016, having met the 20 million target, the government has revised up its target to 40 million by 2020 and to 60 million by 2030.
Foreign Visitors-Quarterly and Inbound Tourism Spending-Quarterly are published by Japan Tourism Agency as part of their Consumption Trend Survey for Foreigners visiting Japan. The main aim of the survey is to determine the actual consumption status of Inbound travelers from various countries. The methodology involves interviews by researchers at major Air and Sea ports.
Next Release Date: February 15th, 2017
Inbound Tourism Spending-Quarterly