Number of visitors to Japan

Foreign visitors to Japan increased by only 7.6% year on year in February 2017, lowest growth rate in 4 years.

Published monthly by the Japan National Tourism Organization(JNTO). Updated till the month of February 2017 (published on March 15th, 2017).

Recent data trend

In February 2017, 2.03 million foreign tourists arrived in Japan, an increase of only 7.6% year on year(YoY). This is the lowest growth rate in 4 years.

Number of visitors arriving from Korea was the highest by country at 0.60 million, an increase of 22.2% YoY while the second highest number of tourists arrived from China, 0.50 million, up by only 2% YoY. These two countries together accounted for 54.4% of total foreign visitors to Japan. Visitors from Taiwan and Hong-Kong fell by 1.7% and 7.4% YoY respectively. Number of foreign tourists arriving from these two countries fell for the first time since January 2013.

The low growth of tourists from China, Taiwan and HK are most likely the result of the timing of the Chinese new year. The Chinese new year vacation tourism started in late January this year, as the new year date fell on January 28th this year, while it fell on February 8th in 2016. 

The Japanese government has a target for overseas tourists to grow to 40 million by 2020 when Tokyo hosts the Olympic Games. It requires an average growth of 19% per year for the next 4 years. 

Brief Overview

“Number of visitors to Japan” is published by the Japan National Tourism Organization (JNTO).This number includes all foreign visitors to Japan except foreign residents in Japan and crew members.

Tourism from abroad is one of the few promising businesses in Japan. Foreign visitors to Japan doubled in last decade and reached 10 million people for the first time in 2013, led by increase of Asian visitors. In 2008, the Japanese government has set up Japan Tourism Agency and set the initial goal to increase foreign visitors to 20 million in 2020. In 2016, having met the 20 million target, the government has revised up its target to 40 million by 2020 and to 60 million by 2030.

For more information, visit the official government page (Japanese only)

Foreign Visitors-Quarterly and Inbound Tourism Spending-Quarterly are published by Japan Tourism Agency as part of their Consumption Trend Survey for Foreigners visiting Japan. The main aim of the survey is to determine the actual consumption status of Inbound travelers from various countries. The methodology involves interviews by researchers at major Air and Sea ports.

Note: The seasonally adjusted series for Foreign Visitors to Japan-Total, Asia, China, Korea, Taiwan are calculated by us. Method of seasonal adjustment: US Census Bureau X-13 ARIMA seasonal adjustment program was used. Transform: Logarithmic transformation. Automatic outliers: Additive, level shift, temporary change and seasonal. ARIMA model: TRAMO Auto.

For more information, visit the official government page

Next release date: April 19th, 2017

Foreign Visitors-Quarterly

Inbound Tourism Spending-Quarterly

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